Express Briefs

Weddings & Event Vendors Guides, by Platform

Every platform rewards a different kind of post. Here's how to write for each one — plus a free tool that generates all nine at once.

WhatsApp
WhatsApp is where a huge share of photographers, caterers, decorators and planners actually close deals — group chats, broadcast lists, direct forwards from one contact to another.
Instagram
Instagram is a scroll-stopping medium first, a sales channel second.
Facebook
Facebook's audience — largely local groups and Marketplace — rewards conversational, detail-rich posts more than punchy hooks.
Twitter (X)
Twitter gives you a few seconds and a character limit.
LinkedIn
LinkedIn's audience reads with a professional, value-oriented lens.
TikTok
TikTok is a video-first platform, so the caption's real job is to accompany footage, not stand alone — but it still needs a scroll-stopping opening line, or the video never gets a chance to play.
Snapchat
Snapchat skews younger and more casual than any other platform on this list.
Reddit
Reddit actively downvotes anything that reads like an ad.
Quora
Quora rewards answers that read like expertise, not advertising.