Instagram is a scroll-stopping medium first, a sales channel second. If the first line doesn't earn a pause, the rest of the caption never gets read — no matter how good the package is.
Tips for a Instagram post that performs
Open with a hook, not a headline — a bold claim, a number, or a question, not "Package available."
Use line breaks generously; a wall of text reads as an ad and gets scrolled past.
Close with 20-30 hashtags mixing location/niche tags with broader discovery tags — this is what actually drives non-follower reach.
Still include the essentials (price, key details) — hook gets the pause, details get the DM.
Example Instagram output from Express Briefs
Full-Day Wedding Photography — 📸
Full-Day Wedding Photography
$2,500
DM to book a consultation.
#weddingseventvendors #photography #Package
Write your Instagram post in seconds
Express Briefs generates ready-to-post copy for Instagram and 8 other platforms from one set of package details — free to start.
We use essential local storage to keep you signed in — that's always on and never optional. We'd also like to use Google Analytics to understand how people use Express Briefs and improve it. See our Cookie Policy for details.