One brief.
Every platform,
in its own voice.

Write the details once. Get back copy that already sounds right for WhatsApp, Instagram, Facebook, LinkedIn, TikTok, Snapchat, Reddit and Quora — tuned for real estate, cars, food, fitness, weddings and seven other trades.

Get started free See all 11 industries
Paste the brief once Every platform gets its own tone Built industry by industry
The brief
Luxury 2-bed apartment in Lekki, pool, gym, 24/7 power, rooftop view.
Instagram
Luxury living in Lekki, with the kind of finish that gets attention. ✨
WhatsApp
Available now: sleek 2-bed apartment, pool, gym, 24/7 power. 📲
Facebook
Perfect for families and professionals — clean, modern, ready to view.
LinkedIn
Positioned for buyers who value location and lifestyle.
300Briefs generated
50Active users
9Platform formats
11Industries covered

Built for the way people sell.

Each industry page speaks the language of its market, so visitors see themselves in the product immediately.

Real Estate

Built for agents, Airbnb hosts and developers.

Automotive

Built for used car dealers and auto brokers.

E-Commerce

Built for online sellers, Etsy shops and small brands.

Restaurants & Food

Built for restaurants, food trucks and home chefs.
See pricing

How it works

The flow is intentionally simple. That makes the promise easy to understand and the product easy to trust.

1

Enter the brief

Drop in the details of your property, product, service, event or role once.

2

Get channel-ready copy

We generate captions and descriptions tailored to each platform and audience.

3

Copy, post and follow up

Publish faster, look more consistent, and spend less time rewriting the same message.

What people are posting.

Real people, real trades — the same brief doing the work across every listing site and social feed.

"I can now write my property briefs in seconds. My descriptions on Zillow and Airbnb are different now, and they attract more buyers and guests."

Xpress Homes · Real Estate Agent

"Posting my cars has gotten so much easier. I used to struggle to write captions — Express Briefs handles that for me now, and I do better business because of it."

Billy Autos · Auto Dealer

"My products get seen on Shopify and Etsy now, because my listing details are better. Highly recommended for any business owner."

Lindsey Stores · E-Commerce Seller

Early testimonials from Express Briefs users.

Pick a trade and start with one brief.

Once the message is clear, the product sells itself.

Get started free