Hospitality & Travel Guides, by Platform

Every platform rewards a different kind of post. Here's how to write for each one — plus a free tool that generates all nine at once.

WhatsApp is where a huge share of hotels, resorts and tour operators actually close deals — group chats, broadcast lists, direct forwards from one contact to another.

Instagram is a scroll-stopping medium first, a sales channel second.

Facebook's audience — largely local groups and Marketplace — rewards conversational, detail-rich posts more than punchy hooks.

Twitter gives you a few seconds and a character limit.

LinkedIn's audience reads with a professional, value-oriented lens.

TikTok is a video-first platform, so the caption's real job is to accompany footage, not stand alone — but it still needs a scroll-stopping opening line, or the video never gets a chance to play.

Snapchat skews younger and more casual than any other platform on this list.

Reddit actively downvotes anything that reads like an ad.

Quora rewards answers that read like expertise, not advertising.