Turn service details into a ready-to-post Instagram message — the format cleaners, electricians, salons and independent artisans actually use to get results.
Instagram is a scroll-stopping medium first, a sales channel second. If the first line doesn't earn a pause, the rest of the caption never gets read — no matter how good the service is.
Tips for a Instagram post that performs
Open with a hook, not a headline — a bold claim, a number, or a question, not "Service available."
Use line breaks generously; a wall of text reads as an ad and gets scrolled past.
Close with 20-30 hashtags mixing location/niche tags with broader discovery tags — this is what actually drives non-follower reach.
Still include the essentials (price, key details) — hook gets the pause, details get the DM.
Example Instagram output from Express Briefs
Full Home Deep Clean — 🧹
Full Home Deep Clean
$80
DM to book now.
#localservices #cleaning #Service
Write your Instagram post in seconds
Express Briefs generates ready-to-post copy for Instagram and 8 other platforms from one set of service details — free to start.
We use essential local storage to keep you signed in — that's always on and never optional. We'd also like to use Google Analytics to understand how people use Express Briefs and improve it. See our Cookie Policy for details.