Instagram is a scroll-stopping medium first, a sales channel second. If the first line doesn't earn a pause, the rest of the caption never gets read — no matter how good the product is.
Tips for a Instagram post that performs
Open with a hook, not a headline — a bold claim, a number, or a question, not "Product available."
Use line breaks generously; a wall of text reads as an ad and gets scrolled past.
Close with 20-30 hashtags mixing location/niche tags with broader discovery tags — this is what actually drives non-follower reach.
Still include the essentials (price, key details) — hook gets the pause, details get the DM.
Example Instagram output from Express Briefs
Handwoven Ankara Tote Bag — 🛍️
Handwoven Ankara Tote Bag
$34.99
DM to shop now.
#ecommerce #fashionapparel #Product
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Express Briefs generates ready-to-post copy for Instagram and 8 other platforms from one set of product details — free to start.
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